[ABOUT / 001]
AWARRIORMUSICGROUP
An independent, multi-genre music label under Ashanti Diversified — built around music, artists, and the work required to move an idea from session to finished project.
[02 / THE LABEL]
BUILTAROUNDTHE WORK.
Awarrior Music Group represents resilience, strength, and high-stakes dedication. From commercial chart-driven R&B and Pop to cinematic Southern hip-hop, the label is built for artists who demand premium creative quality and a raw warrior edge.
Awarrior Music Group is centered around a straightforward idea: artists need an environment where they can focus on the music while also thinking seriously about what the project is becoming.
Master recordings, music video production, studio facilities, artist management, and sync licensing are all part of the larger picture. Every artist comes in with something different—the process should respect that.
An Ashanti Diversified Company
[03 / FOUNDER]
RAPHAELASHANTI.
Raphael Ashanti leads Awarrior Music Group with a vision that blends commercial, inspirational chart-driven R&B and Pop with hard-hitting, cinematic Southern hip-hop. The name “Awarrior” ties together a poetry background and the Ashanti family name — honoring resilience, strength, and the Archangel Raphael.
Family, legacy, and the next generation sit at the heart of that vision—the work is built to last beyond a single session or release.
[04 / FAMILY]
LEGACY& LINEAGE.
[05 / A. WARRIOR]
THEMARK.
[06 / PHILOSOPHY]
ARTISTFIRST.MUSICFIRST.
The artist is not a template.
The song does not begin with a marketing plan.
The process should support the work.
Every artist has a different sound, different goals, and a different way of creating. The process should support the artist rather than forcing every project through the same formula.
[07 / SERVICE]
ROOTS& SERVICE.
[08 / MENTORS]
TEACHERS& GUIDES.
[09 / CIRCLE]
COLLABORATORS& PEERS.
[10 / CRAFT]
THEWORK.
[11 / PROMO]
PRESS& RELEASE.
[12 / ECOSYSTEM]
ONE PROJECT.MULTIPLE STAGES.
Music moves through recording, production, refinement, presentation, and release. Bringing those conversations closer together helps artists make more intentional decisions around the project.
- 01Master Recordings
- 02Music Video
- 03Studio
- 04Management
- 05Sync & Licensing
- 06Release